close

Why Online Casinos Are Sponsoring Professional Sports Teams

Screenshot_2019-11-13 Best Gambling Stock Photos, Pictures Royalty-Free Images – iStock(10)

There is no doubt that the online casino industry has been blossoming in recent years
thanks to the massive influx of new players that are enjoyed by these institutions each
and every year.

As tremendous growth is imminent, online casino companies are not shy of spending a
lot of money to sponsor sports teams to further their advances.

For instance, 17 of the total 24 football championship teams in Europe are sponsored
by online casinos and there are some that are blatant when it comes to their coverage.
For instance, Sky Bet is all over the sports news in recent memory no matter how you
look at it.

People are quite confused as to why online casino companies are looking into
sponsoring different professional sports teams but the reason is actually not that
difficult.

Football, for example, is a pretty popular sport in almost all regions in the world. The
Europeans are pretty passionate about their favorite sports teams, prompting gambling
companies to take advantage of this popularity in the hopes of getting more and more
popular in the online casino industry.

What’s interesting is that it is not only football that is popular in the world. In Australia,
for example, almost all of the sports there have been sponsored one way or another by
different online casinos. As to why that is the case, it can be attributed to the fact that
Australians are probably one of the most eager bunch to engage in online gambling
than any other people on the planet.

Although the American government had a stricter stance when it comes to all forms of
gambling, the said government has since repealed the Professional and Amateur Sports
Protection Act of 1992, thus effectively giving gambling institutions a means of operating
within the space as well.

This means that sports-betting has been legalized, at least, in some states in the US
which is quite amazing for online gambling companies.

Why This Bodes Well for Both Parties

Now, you would instantly assume that it is only the online casino companies that are
getting the bulk of the money that can be had from this endeavor, but that is actually not
the case. The move to sponsor popular sports teams is, in fact, a genius plan since both
parties can actually get the bulk of the money.

As more and more people are engaging in these sports, more and more people will
catch wind of certain online casinos which would then increase their profits manifold as
a result.

Some Governments Aren’t There Yet

As some of the world’s governments have become more lenient on online casino-
backed sports sponsorships, there are still those that remain adamant against it.

For instance, the English FA has cut ties with Ladbrokes back in 2017 simply because it
just didn’t make sense that they are trying to prevent their players from engaging in
gambling activities and having these institutions sponsor some teams is counterintuitive
to what they are fighting for.

Pamela Stevens

The author Pamela Stevens