The Benefits of Mobile Application Personalization
Back in the day, you would have to go to your app’s setting to ensure that you’re getting a personalized experience. In other words, you want an application that will suit your needs that is why you have to painstakingly tinker with the app’s settings to ensure that you achieve such a thing.
However, that is not the case in this day and age. For instance, if you use one of those music streaming apps, you will find that you’re given the artist or song recommendations automatically. All you have to do is listen to a song or an artist and the app will do its best to give you suggestions that are apt for your tastes.
That is the power of mobile app personalization on mobile app development. What are its main benefits and how do you implement them in your next mobile applications? Read on to find out.
The Benefits of Mobile App Personalization
One of the major benefits of mobile app personalization is that you can tailor your app to suit individual needs. For example, if you have a retail app and it is “static”, meaning that it doesn’t offer suggestions or similar products, then your application will not be as popular as others who do have personalization algorithms in place.
Another main benefit would be personalized or “targeted” notifications. Suppose that their favorite artist releases a new album or song, the person will be notified that they’ve indeed released a new hit single, to which, they will fire up the app and play the new album.
How to Use Mobile App Personalization?
Companies and organization can make use of their apps to target notifications to their customers based on geographical data. By this, I mean that you can use your customers’ GPS function on their phones and you can send them features that are unique and specific to a user’s location.
For instance, if you happen to have a food delivery app, you can scan the area for possible establishments and then present them with the restaurants that they can order food from.
Another way to use mobile app personalization is if you offer a specific site or a repository of information.
For instance, if you provide users with different recipes, you can suggest to them a nice recipe based on their preferences and user-behavior. For instance, if the person usually looks at your cakes and other desserts, you can suggest to them more of those things in the future.
Why It is Important
Mobile app personalization is important in this day and age because it helps improve customer retention. Look, people would always want convenience no matter if they use an application or just about anything in life. If your app can provide that, then they will not hesitate to use your application again.
Just be sure to be upfront to your customers about data collection since the mechanism would require that you log and use user input and data for the suggestions to work.