The goal of a website is to ensure that it provides the best user experience. That can only be achieved with the careful use of web design techniques.
Now, if you own a business, it can be easy to just hire an agency or professional web design services to handle that job for you. However, you do not need to be an expert in the field just to create a beautiful website.
In fact, you can do it on your own by following these design tips that are helpful to beginners.
1. Choose the Best Colors
The rule of thumb when selecting colors to use on your website is that it has to complement each other and you should not go beyond three.
You can be bold and adventurous and try different color combinations or you can use some psychology and only select those colors that are known to evoke certain emotions like happiness, interest, and other positive ones.
Your call-to-action button should have a different color than your background so that it will be much easier to see.
2. Use the Grid System
A professional website doesn’t need those asymmetrical layouts. As much as possible, you want to use a design that is simple and pleasing to the eyes.
That is why it is important that you get familiar with the Grid layout. It offers a wide variety of styles but the main idea is that it follows a symmetrical approach.
This can be useful on B2C websites because it is much easier to see everything and it looks cleaner than using the asymmetrical design.
3. Don’t Use More than 3 Fonts
Much like the color scheme, you should not go way overboard and use more than 3 fonts. The 3 different fonts will have different uses. You can use one style on the header and subheadings, another style for the body of your content, and another style for your other website elements like your menus and call-to-action buttons.
4. Make Use of Negative Space
Negative Space is the blank area between some parts of your site and the body of your content. Most websites nowadays make use of negative space because it gives the site a cleaner interface, thus making it easier for your customers to navigate your site.
5. Simplify Site Navigation to Make Customers Happy
No one wants to experience the hassle of looking for something, right? The same goes for websites. The simpler the navigation, the higher the customer satisfaction would be.
What you can do is just implement your logo and place it on the top left (embedding the link inside the logo in the process), use “breadcrumbs” that allow people to go back to the prior pages quickly, using a hamburger menu to hide other site links, and so on.
Also, utilizing negative space can really help simplify your website. For inspiration, you can visit Typogiraffe. It has a pretty simple design with mostly white background and the animation that turns into a logo of a giraffe.
Web design is actually not a complicated thing. Things have been much easier these days that even a non-professional can implement website changes on their own. Be sure to refer to this article and follow the tips I’ve outlined above to help increase conversion rates.