1. Connect with your core audience on Instagram.
If you don’t know, and if you fail to connect with your core audience, then you are bound to fail every marketing strategy that you implement. Before working on any content or strategy, you need to find out first what they want and need. Your posts need to appeal to prospective buyers.
2. Make your own Instagram account a business profile.
Even if the Instagram account was first utilized as a personal one, it’s crucial to make it a business profile. Make it public–opting for a private setting will set a wrong impression on people who want to visit your profile. Doing so would also hinder your reach.
3. Improve your business profile.
Any online business tip wouldn’t work for you if you fail to acknowledge the significance of building an attention-grabbing Instagram profile. Are you looking for an experienced social media consultant in Malaysia who can help you with this? He or she must be able to help you achieve your brand’s goals.
4. Deliver more value by getting creative.
Focus on delivering great value by being creative. The Instagram platform is highly visual, and is a huge source of inspiration for many users. Don’t make it appear salesy. If you are selling new products and services, don’t be blatant about it. Always be subtle in your approaches.
5. Implement a strong Instagram content strategy.
All of your content would go to waste if you don’t have a strong Instagram content strategy. This is the only way to establish a strong following, and build a great connection with your target audience.
6. Use helpful, relevant hashtags.
Use relevant hashtags in every post. Unlike in other social media networks like Facebook, hashtags play an important role in Instagram when it comes to organizing and categorizing visual content. This allows people to find the right type of content at the right time.